Liverpool, Walmart, Famsa, SAM's, Palacio de Hierro, Sanborns... some of them already reaching annual sales of nearly $1,000 million pesos.
Then they got...
Problems in the fullfilment
Tiny or no buybacks
He was the one who caused that the Liverpool site became a real business (now is the No.1 site on E-Commerce in Mexico) when before their approach was to make marketing ... and soon after positioned Famsa as the 2nd place of Mexico just behind only Liverpool ... when it was a virtually unknown player in 2011.
|In 3 years||In 5 years|
|Sales||They grew between 200% to 600%, from 3 to 7 times|
|Gross profit||They grew between 50% to 100%|
|Convertion rate||They grew between 100% to 200%, from 2 to 3 times|
|Positioning||By Being in loss, one of these sites ended up being the most profitable store and the another one the bigger in sales of the entire group!|
|Awards||One of these sites won the award for best E-Commerce site for two consecutive years, 2013 and 2014 by the IIR Mexico|
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